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Little Mikey was a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1972. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired.

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  • Little Mikey was a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1972. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired.
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  • Little Mikey
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  • Little Mikey was a fictional boy played by John Gilchrist in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1972. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired.
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