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About: Pretty (advertisement)

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Pretty (or I Feel Pretty) is a television advertisement launched in 2006 by Nike, Inc. to promote its brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachari√°Ň°, with post-production and VFX work by The Mill.

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