As the national broadcaster of the NBA, CBS aired NBA games from the 1973-74 until the 1989–90 season, during which the early 1980s is notoriously known as the tape delay playoff era. NBC then succeeded the broadcast rights from 1990 to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid 1980s. Upon expiration of the contract in 2002, the league signed an agreement with ABC, which began airing games in the 2002-03 season. NBC had made a four-year $1.3 billion ($330 million/year) bid in the spring of 2002 to renew its NBA rights, but the league instead went to ESPN and ABC with a six-year deal worth $2.4 billion ($400 million/year), a total of $4.6 billion ($766 mil

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dbo:abstract
  • As the national broadcaster of the NBA, CBS aired NBA games from the 1973-74 until the 1989–90 season, during which the early 1980s is notoriously known as the tape delay playoff era. NBC then succeeded the broadcast rights from 1990 to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid 1980s. Upon expiration of the contract in 2002, the league signed an agreement with ABC, which began airing games in the 2002-03 season. NBC had made a four-year $1.3 billion ($330 million/year) bid in the spring of 2002 to renew its NBA rights, but the league instead went to ESPN and ABC with a six-year deal worth $2.4 billion ($400 million/year), a total of $4.6 billion ($766 million/year) when adding the cable deal with Turner Sports. (en)
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  • As the national broadcaster of the NBA, CBS aired NBA games from the 1973-74 until the 1989–90 season, during which the early 1980s is notoriously known as the tape delay playoff era. NBC then succeeded the broadcast rights from 1990 to 2002. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid 1980s. Upon expiration of the contract in 2002, the league signed an agreement with ABC, which began airing games in the 2002-03 season. NBC had made a four-year $1.3 billion ($330 million/year) bid in the spring of 2002 to renew its NBA rights, but the league instead went to ESPN and ABC with a six-year deal worth $2.4 billion ($400 million/year), a total of $4.6 billion ($766 mil (en)
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  • NBA on television in the 1990s (en)
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