The National Basketball Association has links to hip hop music and has also had its own famous anthem in Roundball Rock. In recent years, the league has embraced country music and musicians and bands that could be considered tame by some observers (such as Tom Petty and the Heartbreakers, Rob Thomas and Justin Timberlake). Before the league introduced its current promotional phrase Big Things Will Happen, the league's former promotional phrases were America's Game/NBA Action: It's Fantastic (1980s–1992), I Love This Game (1992–2007) and Where Amazing Happens (2007–2011).

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  • The National Basketball Association has links to hip hop music and has also had its own famous anthem in Roundball Rock. In recent years, the league has embraced country music and musicians and bands that could be considered tame by some observers (such as Tom Petty and the Heartbreakers, Rob Thomas and Justin Timberlake). Before the league introduced its current promotional phrase Big Things Will Happen, the league's former promotional phrases were America's Game/NBA Action: It's Fantastic (1980s–1992), I Love This Game (1992–2007) and Where Amazing Happens (2007–2011). (en)
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  • The National Basketball Association has links to hip hop music and has also had its own famous anthem in Roundball Rock. In recent years, the league has embraced country music and musicians and bands that could be considered tame by some observers (such as Tom Petty and the Heartbreakers, Rob Thomas and Justin Timberlake). Before the league introduced its current promotional phrase Big Things Will Happen, the league's former promotional phrases were America's Game/NBA Action: It's Fantastic (1980s–1992), I Love This Game (1992–2007) and Where Amazing Happens (2007–2011). (en)
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  • National Basketball Association music (en)
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