The Spice Girls are an English pop girl group that first came to international prominence with the release of their chart-topping debut single "Wannabe" in 1996. In 1997, the band became involved in an unprecedented marketing phenomenon, leading to a prolific number of Spice Girls merchandise and sponsorship deals. With the official Spice Girls branding on hundreds of different products, they became the most merchandised group in music history. The Spice Girls brand reportedly produced over £300 million worldwide through merchandise in 1997. Globally, the group's total grosses were estimated to have been $500–800 million by May 1998.

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  • The Spice Girls are an English pop girl group that first came to international prominence with the release of their chart-topping debut single "Wannabe" in 1996. In 1997, the band became involved in an unprecedented marketing phenomenon, leading to a prolific number of Spice Girls merchandise and sponsorship deals. With the official Spice Girls branding on hundreds of different products, they became the most merchandised group in music history. The Spice Girls brand reportedly produced over £300 million worldwide through merchandise in 1997. Globally, the group's total grosses were estimated to have been $500–800 million by May 1998. (en)
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  • The Spice Girls are an English pop girl group that first came to international prominence with the release of their chart-topping debut single "Wannabe" in 1996. In 1997, the band became involved in an unprecedented marketing phenomenon, leading to a prolific number of Spice Girls merchandise and sponsorship deals. With the official Spice Girls branding on hundreds of different products, they became the most merchandised group in music history. The Spice Girls brand reportedly produced over £300 million worldwide through merchandise in 1997. Globally, the group's total grosses were estimated to have been $500–800 million by May 1998. (en)
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  • Spice Girls merchandise and sponsorship deals (en)
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