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Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by . Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006.
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Old Lions
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Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by . Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006. Old Lions is the seventh television/cinema piece in the "" series. The advertisement, and its associated campaign, was a huge critical and popular success. It received dozens of awards from professional organisations within the television and marketing industries, and in 2010 was voted one of the top ten advertisements of the decade by the British public. The interactive element of the television commercial proved a huge success, with more viewers spending a significant portion of time watching content than any previous interactive television campaign.
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